Global fire systems leader Advanced has appointed Etienne Ricoux as its new Head of Sales.
Previously Advanced’s Regional Sales Manager for Europe, Etienne will now oversee sales across all of Advanced’s territories outside North America.
Commenting on the appointment, Advanced’s Managing Director Ray Hope said: “I’m delighted to announce Etienne’s appointment. We interviewed some very strong candidates both internally and externally, but Etienne’s experience and success in export across different fire sectors, as well as other high value industries, was one of the deciding factors.”
Etienne added: “I’m delighted and very proud to become Head of Sales. Advanced is a great company with a superb team that is driving growth across international markets. Our strategy is well defined and I look forward to developing existing and new regional partnerships.”
Advanced is a world leader in the development and manufacture of intelligent fire systems. The legendary performance, quality and ease-of-use of its products sees them used in prestigious and challenging locations all over the world, from single panel installations to large multi-site networks. Advanced’s products include complete fire detection systems, multi-protocol fire panels, extinguishing control and fire paging systems. The company is a subsidiary of Halma plc.