Offsite modular solutions manufacturer, Willerby Innovations, is ready to create a buzz with its new WillerBee Campaign, designed to champion the humble bumblebee.
The UK’s native bumblebee population is rapidly declining as a result of changing agricultural practices and a lack of wildflowers to feed on, something which has worrying implications for our wider countryside ecosystem.
In order to redress the balance, Willerby, which has recently become a corporate member of the Bumblebee Conservation Trust, has created its own year-long campaign to raise awareness and support the conservation of the bumblebee. Armed with more than 20,000 packets of special bee-friendly wild flower seeds to rebuild the bumblebee’s disappearing habitat, Willerby is enlisting the help of schoolchildren as well as its staff, suppliers, customers and members of the Willerby Owners’ Club to ensure they reach every corner of the UK this year.
The team have already handed out thousands of packets of the special bee-friendly seeds to members of the public at three major trade shows in Manchester, Glasgow and Birmingham since the start of the year, getting the project off to a flying start.
Willerby has teamed up with a network of primary schools in Hull and the East Riding of Yorkshire, where it is based, to encourage children to create their own bee-friendly gardens at school. The company is also working closely with HM Prison Hull, where prisoners learning joinery skills as part of their rehabilitation process are creating 100 handcrafted wooden bee-houses for Willerby to distribute to local schools and hospitals later this year.
Bernard Murphy, managing director at Willerby said: “The bumblebee has always held a special place in our hearts here at Willerby as one of our founders, Walter Allen, was originally a beehive maker. So we felt it was only right, knowing the danger our bumblebees are facing, that we do our bit to raise awareness and hopefully reverse this worrying trend.
“We’re excited to get this campaign off the ground and we’ve got plenty of activities planned throughout the year so watch out for more updates. Don’t forget, there’s still time for you to get involved and help us create a buzz this year!”