Dickies showcased its exciting new range of workwear at a recent two-day conference for the UK and European sales team, aboard the world famous SS Great Britain at its berth in Bristol.
A vibrant fashion show added context to the wide range of new products that will be available to the European workwear sector, with new additions to several categories including flame retardant, footwear, trousers, t-shirts, jackets and fleeces, as well as a further extension to the colours in the popular two-tone ED247 range.
One of the stars of the show was the new Dickies Pro collection, a range that sets new standards for workplace apparel with its combination of quality materials and practical functionality. Key features include numerous pockets for plenty of useful storage, superb adjustability, key reinforcement in all its ‘high wear’ areas, convertibility and versatility. In short, a premium product that delivers performance and endurance.
Sarah Cooper, Dickies’ European Merchandising Director commented: “Recognising the growing demand for workwear with a more contemporary style, the new offerings are based upon price points that provide a ‘good, better and best’ solution, which gives customers a choice, depending on their budget, while remaining loyal to our fit for purpose mantra.
“Dickies is mindful of its workplace audience, so constantly watches the trends in order to produce workwear that is popular, as well as protective. Our product development is also very country specific, which means our new offerings reflect the fact that we are a European brand.”
Visit www.dickiesworkwear.com
