Area Sq to design and fit-out Fuze HQ function for UK operation

Following a three-way pitch, Fuze, a fast-growing provider of cloud-based business communications, has selected Area Sq to design and fit out its new UK headquarters.

The new office project signals a move by Fuze to build on its rapid growth by expanding its UK and European operation. The UK office will be a blueprint for all future Fuze workspaces, including its five offices across Europe and US operation in Boston and will reflect the company ethos of supporting new, innovative ways of working.

Area Sq, the commercial interior design and fit-out specialists, will transform the 7,500 sq ft floor plate into an agile-working space that will house up to 70 people. The new Reading HQ will house a full UK business operation, acting as a base for developers, sales and pre-sales teams, technical consultants and research and development staff, among others.

The young and forward-thinking business tasked Area Sq with creating a space that aligns closely with the Fuze technology offering – a workspace that enables smarter, better, more simple ways of communicating and collaborating, and caters to all the needs of Fuze’s eclectic mix of employees.
The collaborative workspace will feature an array of areas, carefully designed to assist the diverse spectrum of work-based activities. Divided into desk-based, desk-sharing, and collaborative non-desk working environments, the office will also boast an impressive boardroom and an open breakout area. The workspace will encourage teams to unite, converse, share ideas and embark on exciting new projects in a comfortable, productive and creative environment.

Tasked with the challenge of making the most out of the real estate and maximising the effectiveness of the square footage, Area Sq will also have to ensure that the space reflects the brand’s identity and culture. Colours from the company logo will be carefully integrated into the design in order to mirror the brand image. The fresh open space resembles a New York loft-style premises; therefore the materials chosen will complement the building’s exposed surfaces, as well as visually communicate the ‘look’ and ‘feel’ of the brand.

Sharon Francis, Head of Office Experience at Fuze, said: “The way people want to work is changing and the traditional office is no longer relevant to today’s workforce. Office experiences need to be created that are built around the employees, creating flexible work spaces that build teams, spark conversations and create the best ideas.

“Area Sq clearly demonstrated a deep-seated understanding about Fuze and our own vision for the new office concept. The presentation they delivered matched and reiterated our key objectives and, what’s more, it was clear the team had really got under the skin of the brand. Fuze is a young company and, ultimately, the quality of design in their impressive portfolio reassured us that Area Sq would create a work environment that caters for a younger, more tech-savvy generation.

“We’re confident that their passion, experience and expertise in transforming offices into places where people actually want to be will help us create an environment that will best support our people.”

“We are delighted to be trusted with such an exciting project,” said Gary Chandler, MD of Area Sq Regions. “Fuze recognise that a communication shift is occurring in the business landscape. Similarly, Area Sq have identified a reform in the way employees converse and interact in the workplace. As such, we possess a shared mind-set about the nature of communication, and the way technology and space impacts our working relationships – and this insight will inform the design of the space.”

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