etag celebrates 20-year anniversary and makes executive team appointment
Drylining, insulation and M&E solutions distributor etag is celebrating its 20th anniversary with the appointment of a new Commercial Director, a move it says provides the perfect foundation to kickstart an ambitious growth strategy.
Emma Hoten-Pool has recently joined the business as Commercial Director, with an extensive commercial background in the construction supply sector, focusing on strategic growth, operational improvements and data-driven marketing for numerous builders’ merchant firms, as well as utilities, manufacturing and e-commerce businesses based in the UK and Europe. Emma’s most recent appointment was as Strategic Markets Director for Radius Systems, where she led the redesign and management of category, marketing and business information teams to drive product development for the UK’s gas and water distribution networks.
It follows the appointment of Tony Taylor as CEO, who joined the business last September with 25 years’ experience in the construction industry. He spent 20 years with Saint-Gobain in roles such as Category Director, Regional Managing Director for London and the South East, and Managing Director of the business’ Local Merchant Group.
Established in 2004, etag is a complete system solutions provider of drylining, insulation, membranes, M&E support systems and fixings, which prides itself on creating efficiencies in project timelines and processes through its products and services. Having recently celebrated its 20th anniversary, and following Tony and Emma’s appointments, etag has outlined an ambitious growth strategy, which it says will further elevate its relationship-focused business strategy and see it continue to achieve high quality outcomes in partnership with its clients and suppliers.
Tony said: “etag has transformed significantly over the last 20 years, driven by our ability to efficiently adapt to what our customers need. etag started out as a fixings business, but today our product range is far greater, meaning we can do so much more, for so many more partners in the industry, while remaining true to our roots. Going forwards, we’ll put even greater focus on being the complete systems provider our customers rely on, evolving our value proposition to continually serve the industry’s needs and make their lives easier.”
In recent months, etag has expanded its business further by welcoming new team members to the Executive team in finance, commercial, operations, HR and business transformation roles, and has completed work on its customer value proposition. This, Tony says, has set the foundations for growth, with an increased focus on customer service, product range, and its supplier strategy moving forwards.
“Combined, our knowledgeable and passionate colleagues, strong customer relationships, vast product range available from our suppliers and our well established presence in the supply chain to the UK’s major cities, the Republic of Ireland and Northern Europe are the perfect recipe for our business to grow exponentially,” he said. “And as we grow our distribution network and supply chain, our customers will grow with us – just as they have for the last two decades. At a time when many businesses in the industry are making cuts in response to a slow market, we’re doing the opposite. We’re investing into our operations, infrastructure and people to provide the best possible service, making it an exciting time to work both for and with etag.”
Emma added: “etag has 20 strong years of history behind it, but we have always had one eye on the future. Now more than ever, we’re looking ahead to understand what we can do to enhance our business and become the most trusted, dynamic and credible partner for both suppliers and customers – a business that gets the job done.
“As we become ever more agile in our product range and finesse our service strategy, we’ll become more competitive than ever. But we’ll always remain true to our personal touch that’s defined us for the last 20 years. That’s what our customers know and love about us, and that’s not going to change.”
