A Warwickshire-based radio station with almost 400,000 weekly listeners across the heart of England owes its very existence and future growth to its studio’s recent connection to ultra-fast broadband from Coventry-based WarwickNet.
Touch FM which covers a demographic area of 1.3 million people from Loughborough to Banbury, is one of the first of 65 companies on Holly Farm Business Park near Kenilworth to get business-quality broadband.
WarwickNet, the region’s largest independent provider of ultrafast internet services across the UK, has provided the connection at Holly Farm in Honiley after campaigning from Touch FM and park manager John Patton.
“BT installed its basic broadband here about 15 years but it’s just not fast enough for our tenants and we have been campaigning for them to upgrade it. Their reluctance to act left an opening for WarwickNet to come along and provide what we needed. The site wouldn’t survive without superfast broadband,” said Mr Patton this week.
Ben Day, Touch FM’s director of operations, said the connection had changed the way the business operates. “We have five radio stations at Holly Farm, as well as our head office. We have been here for five years and have actively campaigned to get high speed broadband because working in digital radio requires the ability to quickly download large audio files necessary for us to operate.
“Before it was awful – downloading took forever, but the new WarwickNet connections means we now have the confidence to install new software that we would not have been able to use before. It means we are changing the way we do business and, more importantly, helping us to grow,” he said.
Ben King, managing director of WarwickNet, said: “We hear this story all the time. Business feels very let down by its poor broadband speed and for organisations such as Touch Radio it is vital to get data heavy files in seconds, not minutes or hours, when it is trying to provide a vital service to its listeners and advertisers.”
The 55-acre business centre, which is fully managed, has more than 100,000 sq. ft. of business units, ranging in size from 200 sq. ft. to 15,000 sq. ft.
For more information, call 024 7699 7225 or visit www.warwicknet.com